Primary Code Productions was created by Stephen Watson (of the bands Unhappily Ever Now and Green Jellö) to help fellow musicians, artists, and small businesses with music and marketing, including facets of creating, operating, and managing their artist or business identities and establishing their presence in the industry.
It is composed of Stephen and Maria Watson (Unhappily Ever Now) who, together, have over 20 years experience in both music and marketing.
Read below to learn more about our experience and the services we offer.
WHAT SERVICES ARE OFFERED?
Guitar/Bass and Vocal Recording (Songwriting Collabs)
• Collaborate with Stephen to record the guitar or bass track for your upcoming release.
• Collaborate with Stephen or Maria to record the vocal track for your upcoming release.
• All tracking will be completed remotely at Primary Code Studios home studio.
Merch Order Fulfillment
• Let us professionally mail your merch for you at a reasonable hourly rate.
• Coordinate with us to have your inventory be housed with us for order fulfillment.
• We will maintain and ship your orders and coordinate any restocking or supply orders with you.
• All fulfillment will be completed out of Primary Code Studios home studio.
Digital Marketing (List of What We Can Help You With)
• Digital marketing ad campaigns
• Converting digital audio files between multiple formats
• Promotional videos and image content
• Automation systems (CRM/SMS/email/funnels)
• Setting up Meta Business Suite
• Giving fraud prevention advice to avoid hackers, scams, and phishing
• Social media content management
• Artist/business identity and branding
• Website content and design
• Revenue systems and ecommerce
• Press release strategies
• We can also do scheduled consultation calls to review your situation and give recommendations, including many free resources.
• Give general recommendations for any of the above and refer you to other musicians, artists, and others who may be able to help with PR, graphic design, audio engineering, recording, remixes, etc.
WHAT DOES IT COST?
PRICING: Guitar/Bass and Vocal Recording (Songwriting Collabs)
• A FREE introductory conversation is included to get to know you better, determine what you need, and the best way we can assist.
• If either of us contribute as an actual member of your band, or if we form a band or supergroup together, our contributions are FREE and considered a normal component of being in the band, otherwise see below.
• All individual tracks are $80/each and require a 50% deposit (remainder paid upon completion).
• If we are performing YOUR vocal or guitar/bass part for you, we request recording credits.
• If we are WRITING the vocal or guitar/bass part for you while we record it, we request recording credits, but do also require the songwriting credit be registered with your distributor and PROs (e.g. ASCAP/BMI) as we do not currently provide ghostwriting.
• Progress files are provided in MP3 format and final wet/dry stems are provided in WAV files for your audio engineer.
PRICING: Merch Order Fulfillment
• A FREE introductory conversation is included to get to know you better, determine what you need, and the best way we can assist.
• All merch order fulfillment is billed at a flat rate of $15/hr and billed in 15-minute increments and includes all time and aspects of order coordination from pulling the order details, to printing labels and preparing envelopes, to driving to the post office, to logging/documenting the mailings.
• In addition to the flat rate, we will bill for the actual cost of expenses incurred, which includes postage and shipping supplies.
• If you are a touring artist or businessperson that has a lot of web sales while you're on the road, or simply don't have the time to bundle packages and go to the post office, we're here to help.
PRICING: Digital Marketing (List of What We Can Help You With)
• A FREE introductory conversation is included to get to know you better, determine what you need, and the best way we can assist.
• Converting your digital audio files between WAV/MP3 (with meta data) and related formats for online distribution ($3/track)
• 45-minute consultation call to review a specific topic and give recommendations, including many free resources ($30)
• 90-minute consultation call to review your overall situation and give recommendations, including many free resources ($75)
• 120-minute consultation call to review your overall situation and give recommendations, including many free resources ($100)
• Complete customized marketing automation set-up: all CRM, email, SMS, funnel, website and social media integrations ($300 - platform fees not included)
• Partial customized marketing automation set-up: up to two CRM, email, SMS, funnel, website and social media integrations ($100 - platform fees not included)
• Teach you how to create and manage digital marketing ad campaigns ($25 per 30-minute session, $50 per 60-minute session, $75 per 90-minute session, $100 per 120-minute session)
• Create Basic 5-Page Band or Business Website and Email Address ($100 - website/email registration fees paid separately by the artist/business)
• Create Spotify Canvas for One Song ($10)
• Create One Basic Promo Video 15-30 Seconds ($25)
• Create Basic Visualizer Video for One Song ($50)
• Create One Cover Image or Concert Promo Image for Use on Social Media Accounts ($5)
• Create One Facebook Event ($3/each - includes all venue/event details and artist tagging needed; does not include the cover image for the event unless provided by the artist/business)
WHAT IS OUR EXPERIENCE?
Stephen's Experience and Services
EXPERIENCE
⚡ David Arkenstone (5x Grammy Nominated Artist): From February 2022 - October 2024, Stephen provided part-time support of social media content management, promotions, digital marketing ad campaigns with split-testing, automations, optimizations, and ecommerce, including funnels and merchandise fulfillment.
⚡ Rabbit Junk: In June 2023, Stephen created a Spotify Canvas for the single "UNKNOWN O S T."
⚡ Green Jellö (Grammy Nominated Artist): From November 2019-present, Stephen has worked with Bill Manspeaker to write the song "HEY HEY HEY" for the album Garbage Band Kids on Cleopatra Records, has been an active member of the band performing at PA regional shows, and has created marketing materials and promoted upcoming tours.
⚡ Unhappily Ever Now: Stephen founded the band and, since January 2020, has overseen all end-to-end operations for the band, including songwriting, all social media, website, sales, and marketing content everywhere.
⚡ Modern Musician: From 2021-2024, Stephen completed both Gold Artist Academy and Gold Artist Mastery programs, which helped introduce him to a multitude of marketing practices, platforms, and resources specific to musicians trying to grow their fanbase.
• Stephen has been a musician from an early age having been exposed to the basics by playing the recorder in grade school, learning trombone in high school and performing in concert, marching, and jazz bands, and briefly attending Berklee College of music in 2002 as a bass playing songwriting major. During all of this, he was exposed to numerous genres and styles and dabbled with keyboards and percussion instruments while becoming self-taught on acoustic and electric guitar.
• From a marketing perspective, Stephen has worked within many industries starting back to his time in college when he was on the staff of his campus literary magazine and newspaper, to working as a webmaster for a published author, to creating newsletters and brochure marketing materials for non-profit organizations, to rebranding materials while working at a major pharmaceuticals company, to his current work in the music industry mentioned here.
EDUCATION
• Degree: Bachelor of Arts, English, Penn State University
• Courses towards Facebook and Hubspot digital marketing certification
• Modern Musician - Gold Artist Academy and Gold Artist Mastery programs
WHAT HE CAN DO
• Although Stephen has experience with many styles and genres, his songwriting collab work will be focused on songs in the Rock and Industrial realm where guitar, bass, and vocals are needed.
• Stephen can provide full end-to-end operations including songwriting, artist branding, website content and design, promotions, press releases, social media content management, digital marketing ad campaigns with split-testing, automations, optimizations, financial reporting, and ecommerce, including funnels and merchandise layout/design/fulfillment, trademarks, and music registration/distribution.
• Stephen can develop and implement all facets of musician artist identity (marketing and branding), revenue systems (including funnels and merchandise), fan magnet systems (ad campaigns with focus on split-testing, optimizations, and custom conversions), and a series of automation systems (SMS/email/AI dialog bots).
• Stephen also has the capacity to provide independent management and optimization of the following platforms and interfaces: Facebook Business Suite, Facebook Messenger, PipelinePRO/StreetTeam CRM, ClickFunnels, Zapier, ActiveCampaign, Janis AI, ManyChat, Dialogflow, Bandzoogle, Stripe, and more.
Maria's Experience and Services
EXPERIENCE
⚡ Maria is an experienced Growth Marketing Manager, and has been instrumental over the past six years driving brand development, demand generation, and revenue for software companies. She also has over six years experience working at marketing agencies as a Marketing Strategist providing clients valuable insights and strategies to help B2C and B2B companies achieve their goals through digital marketing.
• Overall, she has a wealth of expertise in digital marketing, with over a decade of experience. She specializes in assisting artists, entrepreneurs, and small businesses in establishing their brand and connecting with their target audience.
• Maria has worked across various industries, such as music, movies, e-commerce, health and wellness, real estate, and software. Additionally, she has successfully promoted bands and organized shows in the rock/goth/metal/alternative scenes of NYC, Long Island, and North New Jersey. She has also been lead singer and songwriter for multiple bands in the rock/metal/goth/electronic genres.
• She was trained on classical voice with Denise Roseti and Melissa Knierim Lengua and on pop/rock vocals with Rodrigo Bey-Garcia. She studied music theory and arrangement with David Lantz III. She is currently co-vocalist/lyricist with Unhappily Ever Now.
• Maria is well-versed in utilizing platforms like Facebook, Google Ads, LinkedIn Ads, Constant Contact, Zapier, HubSpot, Salesforce, and Pardot (Account Engagement) to achieve optimal results for her clients.
EDUCATION
• Degree: Bachelor of Science, Business with Marketing Concentration, University of Phoenix
• HubSpot Marketing Software Certification
• ZoomInfo Marketing OS Certification
• ZoomInfo Certfication for Marketing
• LinkedIn Learning Course Work and Certifications:
▪ Advanced Facebook Advertising
▪ Account Based Marketing Foundations
▪ How to Generate Marketing Leads with AI
▪ GA4 Essential Training
▪ Using AI as Your SEO Assistant
▪ CMO Foundations: Measuring Marketing Effectiveness
WHAT SHE CAN DO
• Maria’s vocals, lyrics, arrangement, and songwriting collab work will be focused on the following genres: Dark Alternative, Dark Pop, Rock, Metal, Trance, and New Age.
• Maria has the expertise to craft marketing strategies, streamline marketing budgets, establish brand identity and messaging, oversee website management, execute digital ad campaigns, generate compelling content, help with video storyboarding, implement marketing automations, handle CRM management, and provide assistance with PR initiatives.
• Maria can also help you with your music by providing lead vocals/backing vocals/harmonies, lyrics, and arrangements.
Ready to move forward with your music or marketing project?
Have any questions about the services listed?
Wondering if we can help with something not listed?
Use the CONTACT FORM to tell us about you and how we can help.
Primary Code Productions
PO Box 844
Phoenixville, PA 19460
© 2024-PRESENT Primary Code Productions
